Rife has been holding pop-up, stand-up shows around town during his off time
Veteran actor Owen Wilson and stand-up comic Matt Rife are in Atlanta shooting a father-son comedy called “Rolling Loud.”
Other cast members include Christine Ko (“Dave”) and Christian Convery (“Cocaine Bear”).
The film is inspired by a true story of an overprotective father (Wilson), who tries to gain favor with his 13-year-old son (Convery) by sneaking him into the Rolling Loud hip-hop music festival. This sets off a chaotic adventure with the dad’s reckless co-worker (Rife) and eccentric festival volunteer (Ko) as they navigate wild crowds, security and their own family dynamics.
Part of “Rolling Loud” was shot on location in Miami at the Rolling Loud festival this past December, which featured Travis Scott, Future and Playboi Carti.
Stand-up comic Rife, who became famous for his crowd work on TikTok and other social media and landed two Netflix specials, has been using any down time from production to do pop-up, stand-up shows at venues like the Buckhead Theatre and Byers Theatre in Sandy Springs.
Rife has made it quite public that he isn’t a big fan of Atlanta on various social media platforms and podcasts. “It just has nothing to offer me,” he said on the “Cancelled” podcast. “I don’t find it fun. There’s nothing enjoyable about it to me.”
Wilson has shot several films in metro Atlanta over the years including “Hall Pass,” “The Internship” and “Haunted Mansion.”
“Rolling Loud” is slated for release in 2026
